作者: bankr

  • 2020年度色彩:抚平焦虑的经典蓝

    潘通的人知道,如今日子并不好过。
    “我们中的许多人,”这家权威色彩公司在最近一次展示中提及焦虑情绪,“完全超负荷,总是有压力。”那么潘通色卡的心理学家们认为解决办法是什么?是蓝色。具体来说:经典蓝色。
    潘通已经连续第21年宣布年度色彩,这个潮流预测的噱头受到了新闻媒体和营销、时尚、设计等视觉潮流行业的密切关注。

    作为2020年度色彩的蓝并非蔚蓝(该公司在2000年的首次选择)、水色天空(2003年)、蓝色绿松石(2005年)、蓝色鸢尾花(2008年),也不是宁静蓝(在2016年和蔷薇石英粉一起当选)。它就是经典蓝,比它的蓝色系同胞们更深、也更为人们所熟悉。
    经典蓝是蓝莓、百事可乐易拉罐和天空“在一天结束时的美丽颜色”,潘通色彩研究所(Pantone color Institute)的执行董事莱亚特丽斯·艾斯曼(Leatrice Eiseman)说,该机构研究并为企业提供有关人类对颜色反应的建议。在选择经典蓝时,该机构表示他们先研究了世界上正在发生的事情。
    “我们生活的这个时代,世界各地的情况似乎有一点……我不想用‘动荡’来形容,但还是可以说有一点不稳定,”潘通色彩研究所副所长劳里·普莱斯曼(Laurie Pressman)说。“从这一刻到下一刻,没什么事情是绝对确定的。”
    潘通没有太过具体地解释为什么人们会觉得“不稳定”。政治上的动荡或许是这些震动的明显原因,但普莱斯曼表示,“我们并不认为这是一则政治信息。”潘通的决定与弹劾案、大选或英国脱欧都无关,也不是对蓝色民主党的暗暗支持。
    相反,潘通把全世界的焦虑和压力归咎于一个更普遍的敌人:科技。
    “它加速了事态的变化,我们简直已经无法承受所有涌进来的东西,”艾斯曼说。
    经典蓝色“提供了一个庇护所”,潘通表示,它可以满足人们对“可靠、稳定基础的渴望”。经典蓝代表着“没有攻击性”、“容易引发共鸣”,和“诚实”。

    经典蓝并不代表着悲伤。艾斯曼说,尽管几个世纪以来,艺术家和作家都用蓝色代表忧郁,但如今年轻人不会再把蓝色与悲伤联系起来。“我想那是老一辈人的想法了。”
    这是潘通第一次在通告中附带多感官彩蛋。他们还准备发布以经典蓝为灵感的音乐——一首名叫《生动怀旧》(Vivid Nostalgia)的电子流行歌曲——同时还有一款浆果茶和柔软面料。(这首歌是免费的;浆果茶可供购买;使用该面料制作的定制家具可以预订。)一些网红和记者也收到了蜡烛和果酱。

    潘通一年一度的宣传造势本已很强大,如今更是升了级。每年12月,他们的通告都会引来全国媒体和商业出版物广为报道(其中也包括反对的声音)。
    利兹大学(University of Leeds)历史学教授、《色彩革命》(The Color Revolution)一书的作者雷吉娜·李·布拉什奇克(Regina Lee Blaszczyk)表示,外界的关注帮助潘通成为色彩预测领域——这一职业可追溯到20世纪初——最具影响力的机构之一。
    “年度色彩其实是潘通吸引媒体关注的一种营销手段,”她说。“潘通做得很出色的一点,是他们找到了利用名人文化的办法。本质上讲,年度色彩就是让一种颜色成为名人。”
    布拉什奇克说,潘通希望激起人们对潘通品牌的兴奋之情,有截稿日压力的记者们则欣然配合。“他们需要可以写的、有点令人兴奋的东西。名人可是非常令人兴奋的。”
    尽管如此,潘通预测的准确度仍具有信誉。
    奢侈品电子商务平台Moda Operandi分析并定期发布消费者行为数据。(这些数据基于其内部展卖会的购买情况,或是直接在T台上销售的设计师系列产品。)
    潘通预测2018年的流行色为紫外光色。从2017年到2018年,Moda Operandi称他们的紫色商品订单增长了28%。去年,潘通选择了珊瑚橙作为流行色。而从2018年到2019年,Moda Operandi的粉色商品销售量增长了62%。
    不过,布拉什奇克并不相信视觉行业之外的人会关心潘通的年度通告。
    “对服装和时尚感兴趣的人会关注,但我认为普通人不会关注它,”她说。
    话虽如此,布拉什奇克还是注意到,在她的慧俪轻体(Weight Watchers)Facebook群组里,有人会根据潘通选出的颜色组织各种挑战和活动。例如,“让我们这周都穿潘通粉吧!”她说。

  • “月经”不再是日本女性的悄悄话

    在日本,职业女性不断增加,在职场上公开讨论月经话题并给予支持的动向出现扩大。正视月经问题,对于重视健康和制定人生规划来说不可或缺。生理用品和卖场也正在逐渐进化。

    “你们觉得女性一生的月经次数和二战前相比增加了多少?”“答案是10倍。大约500次。原因是受到生产次数减少等因素影响”。

    在DoCoMo Healthcare提供的讲座上学习月经和更年期等知识(东京都大田区)
     

    9月,在全日空的总部和事务所,举行了关于女性身体和健康问题的讲座,员工们学习了月经的基本原理及月经不调等。

    经济损失达6800亿日元

    “痛经的个体差异居然这么大。因为以前没有讨论过这个话题,所以我根本不知道”,参加讲座的一位女性吃惊地表示。也有男性员工表示,“我觉得应该改变和同事的相处方式了”。全日空人财战略室经理胁本依子表示,“职业女性不断增加,处理好健康问题对公司和社会都越来越重要”。

    提供讲座的是DoCoMo Healthcare公司。该公司从2016年11月开始与妇产科医生等合作,向20家企业提供讲座服务。“希望增加女性录用的企业对我们的服务很感兴趣,咨询量急剧增加”,江刺幸子说。在参加讲座的人中,男性占2~3成,“不知道该如何对待(女性)下属的管理人员较多”。

    据拜耳药品推算,月经伴随症状对社会产生的年经济负担额为6828亿日元,其中7成以上为生产率的损失。这一推算结果于2013年公布,和当时相比,当前女性的就业率有了提高,因此经济负担额被认为进一步膨胀。

    日本经济产业省的调查(2018年)显示,回答“在单位曾为女性特有的健康问题和症状困扰”的人占52%。其中,月经相关症状占72%。

    生理用品品牌“苏菲”的运营商尤妮佳的品牌经理长井千香子表示,“尽管生理用品的功能提升,但是外漏等情况却出现增加。似乎是因为工作繁忙让很多女性不能及时去卫生间(换卫生巾)”。她同时表示,“(女性们会)相互交换化妆品信息,但很少交换生理用品的信息。希望营造出一个让女性轻松讨论月经话题的气氛”。如果生理问题能被坦然提起,女性的工作环境将更加便捷,从而提高生产率。

    6月,尤妮佳与网红们开展了名为“#NoBagForMe”的活动。在日本,消费者购买的生理用品通常会被装在纸袋里。该公司认为这样是一种将月经视为“难以启齿”的做法,因此首先想要开发出无需隐藏的包装,将于年内销售。

    一直以来缺少变化的生理用品最近也开始出现变化。引人注意的是吸收经血的内裤。在经血量较少的日子无需使用卫生巾,并且可以洗后反复使用。日本Integro公司的“EvaWear”内裤(售价5500日元)自去年发售以来,销售额快速增长。

    卖场也发生变化

    此外,卖场也在发生变化。11月22日,大阪市的大丸百货梅田店开设了以女性身体规律为主题的新卖场“michikake”。一般1个月来1次的月经周期被分为4个时期,随着荷尔蒙平衡情况的变化,身体和内心的状态也会发生变化。有身体和心理都低落的“阴沉期”、情绪起伏的“波动期”等,卖场根据不同的生理周期销售服装和食品等商品。

    “月经和饮食还有睡眠一样。不过,男性就不用说了,女性的个人感觉也不尽相同,很难对别人说。所以该活动成为一个很好的契机”,30多岁的女性职员表示。

    贴在墙上的卫生巾(东京都涩谷区)
     

    10月,东京涩谷的一家商业设施出现了一面贴满卫生巾的墙壁。这是集英社的时尚杂志《SPUR》的广告。是为了试验大家会不会把装在五彩缤纷袋子里的卫生巾带回家。杂志主编五十岚真奈表示,“把卫生巾放到公开场所,希望人们能借此思考自己的身体问题”。月经是很日常的事。虽然每个人的价值观不同,但现在终于可以光明正大地讨论该话题了。

    成为电影和漫画的题材

    日本的电影和漫画也开始出现月经的话题。获得2019年美国奥斯卡最佳纪录短片奖的《月事革命》讲述了印度乡下的一群妇女如何使用机器制造低成本的卫生巾,促使环境和人们的意识发生变化。

    漫画《生理酱》获得“手塚治虫文化奖 短片奖”
     

    在日本国内引起热议的是将月经拟人化的漫画《生理酱》(作者:小山健)。虽然生理酱每月给女主人公带来一次腹痛、头痛和浮肿等不适,但其内心深处十分善良。2018年、2019年发售的2卷漫画的累计发行量超过15万册,改编自该漫画的电影也正在上映中。

  • 任天堂Switch开拓中国市场有三道难关

    12月4日,任天堂和中国腾讯控股发布消息称,将于12月10日在中国发售任天堂的家用游戏机“Nintendo Switch”。售价为2099元。任天堂在自主进驻中国方面,过去2次遭遇失败。今后将携手作为中国正规销售代理商签署协议的腾讯,发起第三次挑战。但仍面临3道难关。

    腾讯在中国游戏展“中国国际数码互动娱乐展览会(ChinaJoy)”上设置了“Nintendo Switch”试玩区(8月,上海市)

    第一是中国游戏文化的特异性。2000年,中国官方媒体报道了中小学生在游戏厅通宵玩游戏的情况,成为社会问题。将游戏的“成瘾性”视为问题的政府下通知禁止游戏机的制造和进口。因此,在中国,游戏专用机市场未能形成,取而代之,成为“漏洞”的个人电脑和智能手机游戏开发则变得火热。

    调查公司MobData研究院数据显示,在中国游戏市场,智能手机游戏占6成以上,个人电脑游戏占近4成,而家庭等使用的游戏专用机不到1%。在世界范围内,游戏专用机市场占到20~30%,中国的独特性显著。任天堂社长古川俊太郎也承认“(中国人)没有通过游戏专用机玩游戏的习惯,(开拓市场)难度很大”。

    第二个阻碍是海外版Switch已在中国流通。在阿里巴巴集团的淘宝网等电子商务(EC)平台上,进口业者等以2千多元出售日本版和香港版Switch,还有1500元左右的二手商品。对Switch感兴趣的消费者有可能已经购买了海外版。

    针对任天堂和腾讯此次作为中国正版产品出售Switch的意义,市场相关人士认为“能享受正规的修理服务,在网络服务的稳定性等方面具有优势”(中原证券)。不过,反过来看,可以说与海外版的差异只存在于细致的服务层面。日本2017年3月已上市,在中国也有局部流通,在此背景下,Switch能否显示出新鲜感充满不确定性。

    第三是国家政策风险。在中国,要推出游戏的新作,需要获得监管当局的批准,但2018年3月审批一度被冻结,直到同年12月才重启。这是因为政府再次加强对青少年游戏成瘾的担忧。

    调查公司伽马数据等的统计显示,2018年中国游戏市场比2017年增长5.3%,达到2144亿4千万元,与上年增长率(23%)相比大幅放缓。在重启审批后,游戏相关企业的业绩正在恢复,但政府的监管并未松懈。

    中国政府10月下旬针对未成年人(18岁以下)利用网络游戏出台了新的监管方针。自晚上10点至次日早晨8点禁止游戏服务的提供。此外,关于利用时间,平日不得超过1个半小时,而周末和节假日不得超过3个小时。对“道具收费”等收费服务也受到限制。

    任天堂也需要应对这样的政策,预计将依赖属于行业领导者的腾讯。该公司一直以预判一部分政策的形式,自主引进儿童利用限制系统等。

    对任天堂来说,如果能攻下基本上还未涉足的中国市场,可能成为巨大的增长引擎。日本ACE经济研究所的高级分析师安田秀树指出“针对中国市场的攻略将给亚洲市场整体带来影响”。

    相对于偏爱格斗游戏等、人气集中于人类与怪兽的真实描写的欧美,在包括日本和中国在内的亚洲,角色的可爱等受到重视。该公司认为如果能在中国掀起任天堂游戏热潮的话,有可能广泛波及亚洲市场。

    如果在中国市场取得成功,以《超级马里奥》和《精灵宝可梦》为代表、任天堂积极拓展的IP(知识产权)业务等游戏以外领域的乘积效应也很明显。有分析认为,任天堂除了腾讯拥有的聊天软件之外,还期待在视频和新闻等平台上获得曝光机会。

    中国虽然魅力很大,但难易度也高。任天堂在智能手机游戏领域起步晚,同时面临IT企业通过云计算型游戏发起的攻势,在这种背景下,能否在中国市场取得成功,将成为预测任天堂能否描绘出增长之路的材料。

  • 日本鸡蛋出口猛增 可生吃成卖点

    日本的鸡蛋的出口量持续增长。可以生吃的鸡蛋在全球也十分少见,随着寿喜锅和亲子盖饭(使用鸡肉和鸡蛋等制作的盖饭)等日本饮食文化不断向海外传播,出口量不断增长。此前在海外不常见的温泉蛋也逐渐得到认可。2019年1~10月,日本鸡蛋的出口量已经超过此前创历史新高的2018年。从事出口业务的养鸡户也因为鸡蛋能以较高价格销售,有利于经营,所以透露出很多积极的声音。

    日本超市销售的鸡蛋(资料)

    日本鸡蛋出口量截至2018年已连续7年增长。日本财务省的贸易统计数据显示,2019年1~10月达到6843吨,达到上年同期的约1.5倍,已经超过此前创历史新高的2018年的实际出口量。

    1~10月的鸡蛋出口量涨幅还远远超过了牛肉和猪肉的25%。在全球范围内,可以生吃的鸡蛋很少见,强调这一安全性方面与其他国家的差别是推高出口量的原因之一。

    出口量占比最多的地区是香港,达到96%。香港的鸡蛋消费几乎100%依赖进口,因此日本产鸡蛋进入该市场的空间较大。另外,对台湾和新加坡的出口量也较多。2018年10月美国取消禁令,日本的鸡蛋开始出口到关岛等地。

    日本的鸡蛋可以生吃,给人以安全、放心的正面形象。日本的卫生管理十分严格,因为以生吃为前提在市场流通,食物中毒的风险低。在海外,食用鸡蛋则以加热为前提,因为生吃可能感染沙门氏菌,食物中毒的危险性较大。

    在夏威夷的某场活动中使用生鸡蛋制作的菜肴受到欢迎

    访日游客增加也给鸡蛋出口带来利好。鸡蛋流通商表示“香港的日资超市总是销售好几种日本产鸡蛋”。

    行业团体也积极开展促销活动。日本养鸡协会表示“在海外媒体上出现的机会持续增加。为了宣传日本产鸡蛋,在台湾举办了由日本知名西餐厅‘泰明轩’主厨现场制作半熟蛋包饭的活动”。11月还在夏威夷首次举办了日本产鸡蛋相关活动。据说,尤其是生鸡蛋拌饭颇受好评。

    鸡蛋出口还惠及日本国内的中小养鸡户。在日本国内,大型养鸡企业正在不断推进大规模化,鸡蛋生产也显现供过于求迹象。截至2019年8月,批发价一直徘徊在近十年来的最低水平上。相比大型企业的大规模化和高效化,生产成本较高的中小养鸡户的处境更加艰难。

    8月开始向台湾出口的秋田县泷田养鸡场表示“在日本国内市场上,生产成本等无法与大型企业抗衡。能开拓出国外市场非常重要”。另外,关于销售价格,泷田养鸡场表示“原本要加上饲料和水等附加值,在直销地就会以比市场价更高的价格出售,如果是出口的话,可以卖得更高。对经营也有利”。据称,今后还考虑向富裕阶层较多的新加坡等地出口。

    向关岛出口鸡蛋的养鸡户瞄准今后日本人口减少,决定涉足海外出口。“可以生吃的安全性是一大卖点。在关岛1盒近10美元的价格也十分畅销”(养鸡户负责人)。出口扩大或许还能给日本国内的养鸡业者增添活力。

    日本政府提出的2019年鸡蛋出口目标是26亿日元(相当于1万吨),目前完成目标的70%左右。目前鸡蛋在畜产整体出口目标中的占比约为6%,仍较少。另外,从眼下形势来看,主要出口地香港治安不稳,有业内相关人士认为最近出口量正逐渐放缓。预计很难完成目标。

  • OPEC准备加大减产力度 俄罗斯尚未同意

    石油输出国组织(OPEC)正为本周稍晚的进一步减产决定作准备,但仍需要与俄罗斯等盟友就支持油价和防止明年出现石油供应过剩局面的协议细节达成一致。

    OPEC将于周四在维也纳举行政策会议,随后OPEC将于周五与俄罗斯和其他国家(OPEC+)举行会议。

    自2017年以来,OPEC+一直控制石油产量,以应对美国产量激增,而美国已成为全球最大的产油国。

    明年,诸如巴西和挪威等非OPEC国家石油产量不断增加可能会加剧供应过剩的情况。

    OPEC过去的减产行动激怒美国总统特朗普,他曾多次要求OPEC实际上的领导人沙特阿拉伯降低油价,如果沙特希望美国向沙特提供军事支持,对抗主要竞争对手伊朗。

    过去几个月,特朗普几乎没有谈到OPEC,但是如果石油和汽油价格上涨,这种情况可能在2020年晚些时候改变。石油和汽油价格上涨在美国是一个政治敏感问题。而特朗普将在明年11月寻求连任。

    OPEC第二大产油国伊拉克周二表示,沙特支持OPEC+加大减产力度,从目前的每日减产120万桶进一步增至160万桶,相当于全球需求的1.6%。

    “我的理解是,他们(沙特)确实(愿意这样做),”伊拉克石油部长嘉班在维也纳对记者表示。

    周三,嘉班表示,他将支持至少将现有减产计划从明年3月延长至明年年底:“我们必须向市场发出积极信号,至少对我来说,我们应该把目前的协议延长。”

    阿曼石油部长Mohammed al-Rumhi周三表示,阿曼代表团将建议将减产延长至2020年底。

    沙特能源大臣阿卜杜勒阿齐兹亲王抵达维也纳后拒绝就产油政策问题发表评论。

    加大减产力度和执行率

    沙特需要更高的油价来支撑该国预算收入,且国有石油公司沙特阿美(Saudi Aramco)的首次公开发行(IPO)定价预计将于周四公布。

    OPEC的减产行动支撑油价在过去一年保持在约每桶50美元至75美元。周三,布兰特原油期货上涨约3%,接近每桶63美元。

    OPEC消息人士亦表示,沙特正在敦促伊拉克和尼日利亚等成员国改善其产量配额的执行率,这可能为石油减产幅度额外带来最多40万桶/日。总有效减产幅度将达到每日200万桶左右,占全球供应量的2%。

    “如果OPEC不能就进一步减产达成一致,那么前景将十分黯淡。”Rystad Energy称,并指出,若不进一步减产,市场将在2020年上半年面临每日80万桶的供过于求。

    不过,并非所有OPEC成员国都认为有必要进一步减产。一位OPEC代表说,此举将提振油价,并有助于刺激美国石油产量进一步增长。

    非OPEC成员国俄罗斯尚未同意延长减产协议,或将目前其减产规模22.8万桶/日进一步提高,因俄罗斯石油企业指出,它们发现很难在冬季削减产量,因气温非常低。

    俄罗斯能源部长诺瓦克(Alexander Novak)周二表示,莫斯科尚未敲定其立场:“让我们拭目以待……但我认为,这次会议和以往一样,将是具建设性的。”

    一位熟悉俄罗斯想法的消息人士对路透表示,莫斯科“极有可能”在本周与OPEC达成共识,只是需要解决几个悬而未决的问题。

    对俄罗斯来说,这一次的症结在于如何计算其产量-俄罗斯的产量数据中包括凝析油,而其它产油国没有。

  • ‘Once you pop, you can’t stop’: Fed QE is like Pringles, Ross Ashcroft tells RT’s Keiser Report

    The Federal Reserve Bank of New York has been bailing out the repo market with multi-billion dollar programs every week, says the Keiser Report, which asks if it’s the fourth round of quantitative easing (QE).
    Max Keiser talks to award winning filmmaker, broadcaster, and strategist Ross Ashcroft, who says it’s not QE but more like QE infinity. “It’s like Pringles, once you pop, you can’t stop,” says Ashcroft.

    According to Ashcroft, who is the host of the weekly program Renegade, it is the classic liquidity trap. He says the money is stagnating while really bad ideas are being funded.
    “This is classic, the misallocation of capital, not only in the QE’s but right back to the crisis” when instead of letting banks go bust we have propped them up.“From that moment till now we were continually misallocating capital week in, week out. And the repo market is just the canary in the mine, and of course they can’t call it QE4 because the markets would trauma.”

    He says the systemic fraud is simply staggering. The asset stripping, political favors, and so on, that’s what is now considered to be ‘business as usual’ and “obviously it’s not going to end well.”

  • Did you lose this? NASA spots wreckage from India’s Vikram lunar lander

    A NASA satellite plucked a needle from a haystack, spotting debris from India’s ill-fated Vikram lunar lander, which crashed on the Moon’s surface in September after an unsuccessful touch-down attempt.
    NASA’s Lunar Reconnaissance Orbiter (LRO) snapped images of the crash site and its associated debris field, which were published on Monday. Though hard to make out, the new photos show the craft’s impact crater and wreckage scattered across several kilometers of the lunar surface.
    While NASA’s high tech orbital probe deserves some credit for finding the lander, it was Indian computer programmer Shanmuga Subramanian who actually pointed out the crash site after the agency invited the public to join the search, publishing a mosaic image in late September for anyone to pore over.
    An animation released by NASA also shows a before and after comparison of the crash site, in which a faint streak of debris can be seen near the bottom third of the more recent photo.

    Vikram was launched last July as part of India’s Chandrayaan-2 Moon mission, with which New Delhi hoped to become the fourth nation after the US, Russia, and China to make a successful Moon landing. It would have been the first touch-down on the natural satellite’s south pole. The mission’s primary craft remains in orbit around the Moon, but it lost contact with the Vikram soon after it departed for its failed landing attempt.

  • ‘Dangerous’: UK’s six richest people have as much wealth as poorest 13m, study shows, prompting outrage online

    New research showing that the six richest people in the UK control as much wealth as the poorest 13 million has prompted anger online, with the authors of the study branding the massive gap in fortunes as “dangerous.”
    The study, conducted by the Equality Trust, reveals that the nation’s six billionaires who sit at the top of the wealth league have hoarded a combined fortune of £39.4 billion which is equal to the assets of around 13.2 million people in the UK.
    Dr Wanda Wyporska, the executive director of the Equality Trust claimed the report should “shock anyone who cares about the state of the UK,” and that such a huge gap between the very rich and the rest of the country is “dangerous.”

    The UK’s extreme inequality is the story of Ferraris and food banks.

    Some of those super rich include Indian brothers Gopichand and Srichand Hinduja who own a multitude of businesses including car firms and banks, and top the table with an estimated net worth of £12.8bn. Second on the list is Sir Jim Ratcliffe, the chairman and chief executive of the chemicals company Ineos, who has amassed £9.2bn.

    At the other end of the scale, the Equality Trust estimate that some 4m people in the UK live in poverty. Four million of these are said to be over 50 percent below the poverty line.

    The study has provoked impassioned responses on social media with many condemning the vast wealth inequality gap between a small collection of well-off families and the large number of the poorest in UK society.

    One person tweeted that “It’s disgusting… Enterprise and wealth shouldn’t leave such a wretched underclass. It shames us all.” While another suggested that individuals that hoard such “absurd wealth while millions struggle, starve and die in poverty,” should be treated as criminals.

  • The wolf that ate Wall Street: US economy roars amid rising income inequality

    As the US stock market continues to set records, and the economy creates millions of new jobs, many Americans are forced to settle for low-paying work and meager benefits. How long can the inequality continue?
    The sound of popping champagne bottles will soon echo across Manhattan this holiday season as corporate America is in decidedly high spirits. And for seemingly good reason. Wall Street has witnessed one of its most robust earning seasons on record, the employment picture is at its lowest rate in 50 years, while many corporations are swimming in cash. But, as so often happens in the shady world of business and markets, all is not as it would appear.

    Just below the shiny surface of Wall Street’s epic success story, however, an epic tragedy is unfolding as millions of workers are silently struggling paycheck to paycheck, doing what they can to make ends meet while raising a family. The numbers are sobering.

    According to data released by the Brookings Institute, 53 million Americans between the ages of 18 to 64 fall under the category of “low wage.” Their hourly pay comes out to around $10.22, while median annual earnings are $18,000. Most startling thing, however, is that this group of wage-earners accounts for a whopping 44 percent of the entire US workforce.
    In other words, it may be a bit too early to start popping the champagne corks just yet. And it gets worse. Many of these low wage workers are not the stereotypical teenagers flipping hamburgers at McDonald’s for some extra spending cash on the weekends. In fact, the majority of people who fall into this category are adults in their “prime working years,” and low paying work is the “primary way they support themselves and their families,” the report revealed.

    This was true for the majority of regions across the United States, as the study analyzed data from nearly 400 metropolitan areas. Other research supports the finding of the Brookings study.

    According to a new economic metric called the Job Quality Index, 63 percent of all jobs that were created since 1990 were low-salary jobs, many of them part-time. Today, the real US average wage, that is, the wage after calculating for inflation, has approximately the same purchasing power it did 40 years ago. And what gains were made inside of companies mostly went to the highest-paid executives.

    There are many reasons for this intense inequality, not least of all the collapse of labor unions, which once upon a time gave employees a real democratic voice inside of the workplace. Also to blame is the decades-long exodus of US corporations to foreign shores in their eternal quest for cheap labor and high profits.

    Briefly, it was this concern over the hemorrhaging of well-paid manufacturing jobs, many of them to China and Mexico, which largely propelled Donald Trump into the White House in 2016. The US leader has pledged to reverse course on globalization and bring back those high wages of yesteryear. Trump’s particular brand of populism, however, combines a volatile mixture of semi-isolationism and firebrand nationalism that aims to ‘Make America Great Again.’ Judging by the way the current trade war with China is developing, the mogul of Manhattan may only succeed at sinking the US economy, while dragging down the rest of the global economy with it.
    With regards to dwindling US paychecks for increasingly unattractive jobs, the danger here – aside from the very real risk of future social upheaval – is that if the number of ‘have-nots’ reaches a certain threshold of the population, then the overall health of the economy will begin to suffer accordingly. After all, workers are not just workers. They are also consumers, an integral part of any modern economy, and if their jobs start paying less they will naturally consume less, thereby appearing as a storm front on the overall economic climate.

    At the same time, it is important to note that it is not only the health of the economy that is at risk. Judging by recent data, a surplus of low-wage jobs appears to be having a direct impact on the health and wellbeing of the average American.

    According to a report released this month by the National Center for Health Statistics, life expectancy in the United States fell between 2016 and 2017, fueled by drug overdoses and suicides, continuing a downward trend for the last three years. Today, Americans can expect to live 78.6 years, a decline of three-tenths of a year since 2014.

    “We’re living in a developed country with a fairly sophisticated health care system and lots of resources… and now all of the sudden it seems to (have) reversed,” Robert Anderson, chief of the Mortality Statistics Branch at the National Center for Health Statistics, told US News and World Report.
    It would be very difficult to argue that there is no connection between the ongoing mental and physical health of people and the amount of money they are earning to support themselves and their families. That expensive burden seems at least partially to blame for the precipitation of drug abuse, domestic violence, and even suicide in the US.

    How to reverse the trend of decreasing low-wage labor in the United States is another question. Although Trump seems right in wanting to reinvigorate America’s manufacturing base, that is a massive project that will not occur overnight, if at all. In the meantime, one possible answer is an increase in the minimum wage, or higher taxes on US corporations in order to provide more assistance to those Americans now falling through the cracks of one of the most cutthroat capitalist societies ever created.

    If the majority of Americans continue to be treated as economic outcasts in their own country, it is difficult to see how the Wall Street traders and investors will continue to celebrate every holiday with heavy bonuses amid flowing champagne. There is a wolf on Wall Street, and it is called inequality. Wall Street needs to slay it if it wants the good times to continue.

  • ‘We’ve come full circle’: Twitter balks at $60 AirPod carrying straps that defeat original purpose of in-ears

    The Apple AirPods’ unique selling point is their wireless design, affording users unparalleled freedom. However, anxiety over losing the tiny in-ears prompted e-tailers Nordstrom and Amazon to sell ‘carrying straps’… facepalm.

    Ahead of the Christmas gift-buying extravaganza, Nordstrom and Amazon have begun selling $60 Carrying Straps for the $150 AirPods, thus undoing all of the “revolutionary” research and development by Apple in one fell, low-tech swoop. 

    “Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use,” the product description reads. Needless to say, the late capitalism-weary online commentariat wasted no time in deriding this egregious display of opulence, pointing out that traditional, wired Apple headphones cost a fraction of the price, both in cash and anxiety.