The Apple AirPods’ unique selling point is their wireless design, affording users unparalleled freedom. However, anxiety over losing the tiny in-ears prompted e-tailers Nordstrom and Amazon to sell ‘carrying straps’… facepalm.

Ahead of the Christmas gift-buying extravaganza, Nordstrom and Amazon have begun selling $60 Carrying Straps for the $150 AirPods, thus undoing all of the “revolutionary” research and development by Apple in one fell, low-tech swoop. 

“Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use,” the product description reads. Needless to say, the late capitalism-weary online commentariat wasted no time in deriding this egregious display of opulence, pointing out that traditional, wired Apple headphones cost a fraction of the price, both in cash and anxiety.