The firm will redeploy some members of its advisory team to other departments, letting 40 staff go in the coming days, according to two sources familiar with the matter

KPMG, one of the world’s four largest accounting firms and professional services network, will make 40 jobs redundant at its advisory business in Hong Kong as it remodels its consultancy operation, according to two people familiar with the plans.
The staff affected, representing 2 per cent of the firm’s headcount in Hong Kong and 4 per cent of the positions in the advisory business, will be let go in the coming days, according to the sources, who declined to be named for speaking of a confidential matter.
Some employees will be reassigned to different departments, while 40 will be let go. Some staff members in specific posts will be given additional time to ensure a smooth transition, the sources said. KPMG’s spokeswoman did not immediately provide a comment.
KPMG, with its global headquarters in the Netherlands, wants to focus its advisory business on technology, transformation, value creation, innovation and financial services, which would necessitate letting go of the team that handled general analysis and traditional advisory, the sources said.
The move is to remodel KPMG to enable its advisory business to have a better focus to meet customers’ needs, particularly in the areas of innovation and technology upgrades, they said.
Hong Kong was the world’s largest destination for initial public offerings (IPOs) in 2019 for the seventh time in 11 years. That level of fundraising activity has created an ecosystem of financial and professional services comprising bankers, brokers, accounts, auditors and management consultants.
“There is strong demand for accounting services,” said Johnson Kong Chi-how, president of the Hong Kong Institute of Certified Public Accountants (HKICPA), in an interview with South China Morning Post last week. “Besides the normal audit and due diligence services, many accounting firms are also in demand for debt restructuring and other advisory services for improving operational efficiencies amid an economy downturn.”