JB Financial Group said Monday it will launch a team that will play a central role in the group’s digital transformation.

According to the North Jeolla-based provincial financial group, the team will be comprised of 15 lower-level employees from each of the group’s affiliates, and will be tasked with strengthening JB’s digital capabilities and promoting a digital culture.

The team will study digital technologies including artificial intelligence and blockchain, and incorporate these in developing digital products and services.

The team will also plan digital events and take part in competitions, the group said.

JB said members will be recognized for outstanding ideas with rewards from the CEO.

“We plan on achieving two goals through the launch of the digital team ― spreading a company-wide digital culture and fostering the talents of digital experts,” said Park Jong-choon, heading JB Financial’s digital transformation division.